Marketing & Growth

30+ min ago   (674+ words) Insurance organizations invest significant effort in major marketing moments. A new program launches, an industry conference approaches, or the company decides to host a webinar or publish a new report. In response, the marketing machine kicks into gear: emails are…...

21+ min ago   (125+ words) The Philippines’ rise to upper-middle-income status was supposed to mark a new phase for one of Southeast Asia’s most closely watched emerging economies. Instead, analysts say the milestone has done little to shield the country from short-term pressures weighing on…...

2+ hour, 32+ min ago   (8+ words) ...

14+ hour, 30+ min ago   (502+ words) For all these reasons I wanted to speak to a marketing visionary who is ahead of trend across of all these critical areas. Don McGuire is EVP and CMO of Qualcomm. He is an industry veteran with decades of experience…...

1+ hour, 52+ min ago   (454+ words) You shipped. Congratulations. Now comes the part nobody warned you about: nobody cares. Not because your product is bad. Because the internet is a fire hose and you're a single drop. There are 30,000+ SaaS products launched every year. Most die…...

3+ hour, 34+ min ago   (761+ words) There's not much to say about the Longhorn's exterior. It might even pass as a normal van, as it has few exterior mods. The most noticeable ones are a roof rack holding 500 W solar panels, as well as two CR…...

3+ hour, 3+ min ago   (282+ words) (Bloomberg) -- The head of Converse promised to review internal processes and told employees he will make any necessary changes following a recent advertisement that was widely criticized as evoking the Ku Klux Klan and lynching. “The images should not have…...

3+ hour, 55+ min ago   (198+ words) I run a few Bitcoin-related services. So far, I’ve kept them anonymous and independent: privacy feels like a good default, and I like the projects standing on their own rather than being about me. There’s also value in not having…...

14+ min ago   (471+ words) Marketing is everywhere. It is in the brands we trust, the things we buy, the people we follow and even the products we suddenly think we need after seeing them on …...

4+ hour, 32+ min ago   (664+ words) Marion Campbell, Sonic Drive-In's vice president of integrated marketing and communications, on the fast-food chain's beverage and fall flavor strategies. As restaurant chains increasingly turn to specialty beverages to attract customers beyond the traditional meal, Sonic Drive-In believes a business…...