Apple Music has given its brand identity a new beat, turning sound itself into the building blocks of how the music streaming service looks, moves and sounds. Developed with TBWA\Media Arts Lab, the refreshed identity is built around the…
With his latest work, choreographer Vincent Mantsoe moulds recall and 30 years of creative and spiritual practice into surrealist storytelling In recent years South African and France-based choreographer Vincent Mantsoe’s work has been concerned with reclaiming and capturing his dance as…
Instagram post reveals the razor-sharp hidden message. Gillette has finally confirmed its logo has a hidden meaning, which is something eagle eyed razor users have long suspected. We love secret design elements when applied cleverly to logos – not only do…
Why limited knowledge of sonic identities is holding brands back AD Italia explores what makes design Italian with anniversary redesign Listen: Hip-hop-infused sonic brand created for Atlanta Hawks broadcasts Why complexity needs an Agenda Transform Live NA: Eleven brands, one…
Walk past a café, a takeaway or a village hall and you may spot the same ai poster font. Aggressive brush strokes. A slight upward slant. Oversized capitals that look dashed off in a hurry. The writer of this piece…
Having represented Nigeria at its inaugural Venice Biennale pavilion in 2017, Ehikhamenor has built a practice that extends beyond visual art into literature and cultural institution-building. For New Wave, we spoke about the research behind the exhibition, the histories embedded in…
Sue Campbell Hall is Loughborough University's newest hall of residence, opening for the 2027/28 academic year. It's the first new hall on campus in seven years, and we're inviting students and staff to design its logo. The winner will receive a…
Since its founding in 2010, The Document Foundation has used the LibreOffice logo to represent itself. This was a deliberate choice: a young project needed to concentrate recognition on a single name and a single mark, and LibreOffice was the name…
Oisín Hurst put the matter plainly in his own words, a line that fits many design slips, including this one: “it was buttermilk – what could go wrong?” The work at the centre of the story is an iQIYI Malaysia Day…
Apple’s logo has had a fascinating evolution, from a complex drawing of Isaac Newton seated under an apple tree to a simple symbol known across the globe. Its background incorporates a last-minute design choice, an odd creative command from Steve…
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